The Designer of the Century tells his life in the book “Giorgetto Giugiaro. Le strade del Design”News eng 18 February 2015
The Italian book, edited by Rizzoli and distributed in Italy, narrates the extraordinary life of the famous Italian Designer Giorgetto Giugiaro who is recognized as one of the world’s best industrial designers, having won 6 Compasso d’Oro Prizes and being nominated Best Designer of our time.
Giorgetto Giugiaro, a complex and unique figure in the Italian design scene, is narrated in the book though sketchs, pictures, prototypes, objects, from cars to cameras. The personality of this talented designer and entrepreneur is complex, because it is the expression of his artistic strain,
his engineering culture and his desire to confront provocative stiles. The most important firms in the automotive sector have recognized Giugiaro’s gift, which is the instinctive capability to anticipate the evolving style of objects resulting from new needs and cultural paradigms in society.